Let dealers order without calling the counter
Publish the catalog, let accounts check out from a branded portal, show ETAs when a SKU is on backorder, and fulfill from a lite warehouse flow in the same system.
How wholesale & distribution teams run on Opserly
A typical flow from morning dispatch to close-of-business — mapped to the modules you'll actually use.
- 1
7:00 AM
Warehouse opens the queue
Overnight portal orders sit in the WMS queue, allocated to the stocking warehouse with pick waves ready.
- 2
9:00 AM
Dealer replenishes from the portal
A contractor account browses the catalog at their price list, adds to cart, and checks out — no emailed PO to re-key.
- 3
11:00 AM
Backorder gets an ETA
A fast-moving SKU is short; the order line carries a promise date so the dealer sees when stock is expected.
- 4
1:00 PM
Pick, pack, rate-shop
Packing station confirms the wave; rate shopping picks UPS/USPS/FedEx; labels print from the shipment record.
- 5
4:00 PM
Customer tracks the order
The same portal they ordered from shows packed/shipped status and the invoice when it posts.
Why Wholesale & Distribution runs on Digital Commerce
B2B portal storefront
Catalog, cart, checkout, and order history on a branded, org-scoped portal.
Payload CMS content
Merchandising pages and storefront copy on open-source Payload CMS — you own the content model.
OMS-lite + backorder ETA
Allocation, holds, and promise dates stay on the order so buyers are not left in “processing.”
Lite WMS
Pick waves, packing, rate shopping, and labels without a separate warehouse product.
Inventory by warehouse
On-hand, near-threshold alerts, and usage that decrements as orders ship.
Ready to run wholesale & distribution on Opserly?
Start on the Digital Commerce edition — same platform, configured for catalog, portal checkout, and lite WMS — B2B and B2C.