Same catalog. Consumer checkout.
Shoppers browse the storefront, check out, and track orders themselves. You fulfill with pick, pack, and ship — and they see ETAs when an item is on backorder.
How direct-to-consumer teams run on Opserly
A typical flow from morning dispatch to close-of-business — mapped to the modules you'll actually use.
- 1
Shopper browses the catalog
Product pages live in Payload CMS; SKUs, price, and inventory live in Opserly.
- 2
Checkout on the branded portal
Cart captures shipping and payment; the order is created with warehouse allocation.
- 3
Warehouse fulfills
Lite WMS picks, packs, rate-shops, and labels — same flow as wholesale orders.
- 4
Shopper tracks the order
Status and the invoice surface in the same portal they checked out from.
Why Direct-to-Consumer runs on Digital Commerce
B2C storefront checkout
Consumers buy from the branded portal without a dealer account workflow.
Shared catalog & inventory
One catalog can serve wholesale price lists and consumer storefront pricing.
Lite WMS
Pick, pack, rate shopping, and labels for D2C parcels on the same warehouse queue.
Self-service order status
Shoppers see packed/shipped and backorder ETAs without calling support.
Ready to run direct-to-consumer on Opserly?
Start on the Digital Commerce edition — same platform, configured for catalog, portal checkout, and lite WMS — B2B and B2C.